Mobile Marketing Strategy Tips

As you consider various forms of marketing for your business, use the following tips to consider whether a mobile marketing strategy should be a part of your business marketing toolkit. The field of marketing is constantly expanding as businesses continue to develop ways to get the word out to their customers so it is important that you and your organization keep up to date.

Your mobile marketing strategy can include anything from advertisements on the sides of trucks to cars that carry the logos for various businesses to marketing material that reaches people on their cell phones or other portable devices.

As with all marketing, you’ll want to achieve results with your mobile marketing strategy.

Increasing traffic to your website, increasing the number of people who opt-in to your emails and ultimately increasing your paying customers still remain your objectives when using mobile marketing.

By clearly defining your goals, you can use traditional means of calculating your progress. With the wide availability of methods and subscriptions to help individuals number crunch their results, the choice is yours as to how many you use. Most significantly you will want to at least have a general idea of whether the marketing efforts you use is producing results that justify its continuation. This means that you’ll have to consider your expenditure of time as well as expenditure of dollars in hiring individuals to help you out with your marketing strategy against your increased sales.

As with any marketing strategy, be prepared to shift gears if you are not satisfied with results. This means that at the beginning of your mobile marketing efforts you will want to define clear time-sensitive and realistic goals for what will indicate success of your mobile marketing strategy for you. This can be expressed as a dollar amount or as new leads or simply as getting your name better known in a certain region.

The world of marketing is so dynamic that there are frequent changes and new ways of getting the word out about your business or service that occur with great frequency. Having a trusted associate, employee or friend who discusses these new trends with you can be a valuable resource in staying abreast of different opportunities. Your own research can be useful as well but as with all marketing strategies, you’ll want to make sure you are not taking away time better spent in the actual business of servicing your customers in order to pursue your marketing strategy.

Keeping up to date in all of the areas of mobile marketing strategy is important for your business success.

As any business person knows, staying abreast of relevant information is crucial in order to best continue and grow business. Mobile marketing in newer areas, such as providing access to your business on mobile devices, can afford you an opportunity to assess your options. Different laws that protect consumers from unwanted communications will apply to mobile marketing as well, so you will want to check with business attorneys or governmental resources to make sure that what you want to do is legal.

Long-term goals in the field of marketing can be as short as a single year because of the constant changes occurring in the field. As consumers and businesses become more accustomed to and familiar with using their mobile devices to reach out to each other, your goals for mobile marketing strategies should maintain the flexibility to adjust. For instance, early mobile marketers did not adjust the information on the Web pages to accommodate the smaller screens on mobile devices and in many cases this ended up causing consumer frustration.

There is a lot of information available for businesses to read about marketing in today’s business environment. There are also many professionals who specialize in specific forms of marketing, including mobile marketing strategy. Calling professionals and arranging weekly meetings with one or more specialists who will make their pitches to you is a great way to incorporate a strategy for making the best-informed choice you can about marketing alternatives.

Some of the biggest mistakes businesses make when it comes to a marketing strategy, especially newer forms of marketing is that they end up spending more time and money on being current than is justified for the marketing strategy. Some of the best small businesses in certain regions have the lowest marketing presence. Do not ever neglect your business or your current customers for any expansion effort.

Mobile marketing offers businesses new ways to reach out to customers. Your mobile marketing strategy is just another tool that business owners should consider and when used according to the above tips can enhance business traffic and profits.

Mobile Marketing Strategy

When it comes to a mobile marketing strategy, one of the first and foremost things you need to consider is that your content needs to be both friendly, interesting, and familiar to your targets. Make sure that your messages are targeted to their purpose. You won’t have any room for meaningless words here. If the customer cannot understand your message in a few words, then it isn’t even worth contacting them in the first place.

Make people who signed up to your mobile campaign feel special. Send them discounts and offers that will be available to this group only. This will encourage them to keep opening your messages, and perhaps attract new people towards your marketing campaign. Make sure these special offers are relevant to the interests of the group you are targeting.

Never copy someone else’s mobile marketing strategy. Customers like innovation, and if you are sending out similar messages or styles as your competitor, they may not be interested in making a change to you.

Mobile marketing provides a great opportunity for you to offer up a wide assortment of discounts and other information about your business, so use this format to make sure you’re always giving out good deals. Your customers need to feel special, so make sure you’re sending them info on your discounts and other specials.

Check out the competition. Find out what mobile messaging is like from their perspective. Compare the quality of your messages to theirs and find out if you need to make changes in your strategy.

With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.

If you are sending out text messages or any other type of materials to customers via your marketing campaign, make sure that you keep the file sizes as small as possible. Some people have serious bandwidth limitations and cannot receive or store large file sizes. Anything that is too big will just be ignored.

Anytime, you start a new mobile marketing strategy; keep your objectives in mind. Have reasonable goals that you can track, and make sure you are hitting the targets that you want to. If you forget your goals, your customer will probably notice that your content is all over the place, and you will seem unorganized and unprofessional.

Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message too. You can save characters this way. You can get some good ideas from some translators.

If you are using email as part of your mobile marketing strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.

Mobile Marketing Strategy Success!

Mobile marketing strategy is fast becoming a phrase that is used to describe many types of automated systems to market your business. These systems do many different things to build a business with the least amount of effort.


A) SMS Messaging To List:

You can send a text message to your subscribers and get a 98% open rate. This is so high compared to conventional email open rates. Transport your current list across so you can have access to the mobile messaging platform anytime you want to send out a message. You can separate your lists in different groups as well.

B)Capture Leads:

Collect mobile numbers and store in the system. You can send pictures messages and coupons as well for special offers you may have. This allows you to interact with your list like you have not been able to do before. You can remind your subscribers when the coupons will run out as well. This is done on automation.

If you have collected birthdays, you can send out a birthday greeting and give a free offer or discount to get your customer into your store (if you run an offline business)
or into your sales funnel online.

C)Build Your Email List:

Mobile marketing strategy success is easy with mobile landing pages made in minutes, you can collect straight from your fan page on social media. These open up on mobile devices in a professional way. So it does not matter if someone is viewing your message on a phone or android device. You can also have a keyword that people text to and they can subscribe if they see a compelling offer, to grow your list fast. For example, text “FREE OFFER” to get your free eBook.

D)Make Mobile Landing Pages:

Make pages for your fan page in minutes to collect name and email.These are professional and customized to suit your business. You can add coupons your subscribers can use immediately as well.

E) Gate On Your Fan Page:

For anyone who comes to your fan page they have to “like” it before they can view your page.This adds likes to build your social standing and influence.


You can send a voice broadcast to your entire list. This makes contacting your entire list fast and with the power of your voice so it is more effective when communicating.


QR or Quick Response codes are being used now to make it easier for people to subscribe to your offer. They just scan the code and they can get, for example the rental list at the local realtor or on the burger shop receipt to get access to a free burger if you answer a couple of questions. You can tailor these offers to suit your particular business. It makes it easy for entering their details to get the offer.

Mobile Marketing Strategy will become an important part of any marketing plan. Some of the features of the system that once set up can collect and manage the list and build and interact like never before.